> Interfaith Works helps low-income families and the homeless in Montgomery County to move from crisis to stability through prevention, support and empowerment. The organization found itself in a unique situation of needing financial assistance. Due to budget cuts in Montgomery County, because of a failing economy, they didn't have the funds to produce their 2010 annual report. They were awarded a grant through Taproot Foundation who provided Interfaith Works with a Marketing team complete with: copywriter, photographer, project manager, designer, etc. It was an interesting venture and a great experience that lead to additional projects with Interfaith Works.
> JFGW 2012 Annual Report - After a two year hiatus, The Jewish Federation needed to produce an annual report. The focus for this report was the past, present & future of The Federation and YOU. There was a lot of information and imagery to share so, my approach had to do with the ways in which people present the layers of a year (or years) in review, like a scrapbook. So, each constituent spread became some sort of board: magnetic board, chalkboard, travel pin board, wipe board and so on. This design was a dramatic step away from the traditional approach that The Jewish Federation was so accustom to. It was well received and has raised the standards and expectations for all the design we produce, be it digital or print.
> JFGW 2013 Annual Report - Earlier in the year the Federation's marketing team created a series of life size poster cutouts of a few of our donors thanking The Federation (as seen in the annual report). The theme for 2013 was set as telling ones story. The stories are from those who benefit from the funds Federation provides and those who are involved with The Federation to help make the funds possible. Marketing didn't want to completely abandon the design from the previous year so the new report combines both, the Federation and YOU from 2012 and people sharing their stories of 2013.
> JFGW 2014 Annual Report - 2014 was the year to rebrand The Federation. The first piece to kick off the branding was the annual report. The focus of the report was telling ones story. The stories are from those who benefit from the funds Federation provides and those who are involved with The Federation to help make the funds possible. There was also the need to share with our audience that The Federation is new and improved and listening to its community. The design reflects the new messaging, an open/collaborative environment and an organization that is reinventing itself in a modern way.